Located at the south-west corner of Yonge Street and Big Bay Point Road in Barrie, this site is shadow-anchored by a Zehrs Markets Supermarket and the LCBO, and anchored by TD Bank, Wendy's, Dollarama, Rogers, The Beer Store and Pet Valu. Heritage Square is a high-traffic, high-visibility site, only a few minutes from the Barrie South GO Train station. Intensification is occurring in this busy node, with thousands of new residential units under construction in the area. Heritage Square also has schools, parks and a library nearby. The next phase of this centre will include retail and mixed-use development.